With experience leading social strategy and execution for multiple B2B technology clients — I managed platform presence across LinkedIn and X to support product launches, partnership announcements, and brand storytelling. I oversaw content calendars, drafted and published posts, and ensured that every piece of content aligned with each client’s brand voice, messaging, and positioning.
My work consistently increases follower growth, visibility, and engagement across every platform I manage.
Across both client and personal channels, I bring a strategic, analytics-driven approach to social growth using audience insights, cultural trends, and platform data to guide what I create and why. I regularly evaluate content performance (topic resonance, optimal video length, caption structure, etc.) and use tools like TikTok’s creator search insights to identify content gaps and opportunities.
This approach has helped me drive measurable impact, from boosting brand awareness and engagement for clients to building audiences of my own.
Proven, viral social wins.
By consistently analyzing backend performance data and engagement trends, I refined strategy to increase awareness, strengthen credibility, and grow digital communities in alignment with broader communications and business goals.
For one B2B technology client, this led to:
44.3% engagement increase and 11.5% follower growth in the first month.
Client Social Strategy and Management
I concept, film, edit, and publish travel videos designed for shareability — leveraging storytelling, trending formats, and aesthetic visuals to drive reach. Several pieces have gone viral (375K+ and 51K+ views, plus others in the thousands), leading to nearly 3K new followers driven purely by organic content performance.
Podcast Growth & Content Optimization
As producer and host of a fast-growing podcast, I combine content planning with strategic clipping and promotion to maximize reach. By analyzing episode themes, humor moments, and share-worthy soundbites, I package content into social formats that resonate, resulting in thousands of followers, 70K+ streams, 3.4K Spotify followers, and listeners across 26 countries.
Viral post with 56,085 impressions and 488 link clicks, resulting in increased product demo sign-ups.
Travel Content Performance
TikTok Community & Viral Reach
By analyzing trends, keywords, and what’s trending online, I create content that resonates and drives engagement.
My TikTok presence grew to an 8K+ community with multiple viral videos, including 3.4M, 1.2M, 789K, and 425K+ views, earning media coverage in Newsweek and demonstrating a repeatable ability to build conversation and momentum online.